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White Hat SEO VS Black Hat SEO: What’s The Difference?

Every business wants to see their website at the top of the search engine ranking, and for that, SEO is a must. 

 

SEO experts utilize different SEO techniques to improve the ranking of your website or webpage. 

 

There are various SEO techniques, but white hat SEO and black hat SEO are the primary ones. As the name suggests, they are poles apart from each other.

 

Let’s understand both these terms in the simplest way possible. 

 

Difference Between White Hat SEO And Black Hat SEO

 

Difference between black hat and white hat seo

 

Do you watch movies? Silly me! Of course, you do!  

 

 

Every movie has two things in general, a hero and a villain. 

 

The hero always chooses the path that goes by the fair practices. On the contrary, the villain always does the opposite. A villain always looks for shortcuts and violates the laws. 

 

But, what’s the point of mentioning heroes and villains here? 

 

It is simple, white hat SEO is the hero, and black hat SEO is the villain. 

 

At the start, the villain seems to be winning the battle, but in the end, he losses. 

 

The same is the case with both these SEO tactics. 

 

Black hat SEO techniques give you quick results for the short term. However, it will not last for long. Once the search engine catches you practicing black hat SEO tactics, your site will be penalized. 

 

On the other hand, white hat SEO may take time, but the result will be long-lasting and legal. 

 

White Hat SEO Tactics

 

White Hat SEO is a set of legal practices followed by people to improve search engine ranking. The goal of white hat techniques is to improve the quality of a website. It gives green signals to search engines like Google that the website is ethically correct. Here are the white hat SEO techniques that you can apply. 

 

Keep User First

 

Who reads your content – users or search engines? Of course, users! So, why are you writing it for search engines? Yes, keywords are vital, but a reader is a person and not the search engine. 

 

Use keywords but in a way that does not mess up your post. The reader wants knowledge, so give it to them. The search engine will automatically rank your website when users start liking it. Even Google wants you to focus on the user and not search engine. 

 

Besides, make sure that your website has easy navigation and a quick loading time. No one likes to wait for the website to keep loading. Easy navigation helps the user to check the information they are looking for on your website. 

 

One last thing! Your website should be mobile optimized as most people visit sites via their mobile phones. 

 

Build Quality Content

 

importance of quality content in SEO

Writing relatable content is not enough. You also have to check the boxes of all the parameters set by Google. Length, topic, links, and keyword distribution all need to be at the right place. 

 

A well-researched long and relevant content with appropriate links has the best chance to rank higher. The content must be captivating so the reader won’t skip the page after opening it. 

 

Give attention to small details like spellings and grammar. Once your content becomes popular and earns credibility, you may draw links from other websites as well.       

 

Quality Link Building

 

must make quality backlinks over the quantity of backlinks

 

What’s one thing common in every top-ranked website? The higher number of backlinks. It won’t be an exaggeration to say that link building is the number 1 factor in search engine ranking. Backlinks, also known as inbound links, are the links that direct back to your website. 

 

Search engines regard websites with a large number of backlinks more favorably. So, the more the backlinks, the better the rank of your website. 

 

If other websites link to you, it shows your content is of high quality, and your website will rank better as a result.

 

However, the backlinks should be relevant. Backlinks can be spammy too. It doesn’t make sense if a furniture website links back to an astrology website. Getting backlinks from high-authority sites will always be beneficial to you. 

 

Link building demands patience and hence a time-taking process. Buying links is an option, but it is a black hat SEO tactic that could be penalized. 

 

Schema Markup

 

Schema markup is a kind of lean code or microdata. When schema markup applies to a webpage, it generates an enriched description, known as rich snippets, that show in search results. It assists search engines in determining the quality of a search result by interpreting the context of a query. 

 

Websites that employ schema markup rank higher in SERPs in comparison to those that don’t. You will be one step ahead of your competitor by using this white hat SEO technique. 

 

Black Hat SEO Tactics

 

Black hat SEO is the set of unethical practices to rank the website on top quickly. This technique is effective for quick results, but your website may end up penalized. Here are the things that fall under black hat SEO techniques so you can avoid them.

 

Keyword Stuffing

Do not Stuff Keywords in any content

Without a doubt, the first thing you need to avoid is the stuffing of the keyword. Keyword stuffing means using the keywords excessively in your blog post so the search engine will rank your website. It is a blunder if you think like this. 

 

Gone are the days when Google rank the website on a keyword basis. With time the Google gets smart and expects you to be the same. Search engines will downgrade your post if found with keyword stuffing. 

 

Plagiarized Content

 

two people holding an image telling to stop content delicacy

 

Copying and stealing content is the worst thing you can do to your website. Why would anyone read your content if it is already available on another website? How are you helping your customers with duplicate content? 

 

Duplicate content can land you in deep trouble as the website from where you have copied content can sue you for your act. Also, Google can ban your website for guideline violations. 

 

Doorway Pages

 

Doorway pages are low-quality pages that include highly targeted, relevant keywords. These pages serve as a portal between users and a website’s poor content, and they provide no value to the user.

 

Such pages are easily accessible by users when they search for a specific word, and they frequently lead people to stuff they did not intend to see.

 

With this, users often end up on several similar sites and end up at the same place every time they click on the search engine’s recommendations. They become an eyesore for search engines and a cause of annoyance for visitors.

 

Google considers this as spam, and if they catch on, they will penalize you. Search engines don’t want their users to end up on the same page every time they click on one of the first few search results.

 

Cloaking

 

Cloaking is a technique where the content provided to users is different from the content presented to search engines. People use clocking to trick search engine crawlers into believing that the content on the page is different from what, in reality, it is. 

 

The best example of cloaking is displaying keywords in the content only when search engine crawlers request the page and not when a human visitor visits the page. 

 

Cloaking is an effort to manipulate search engine rankings by building cloaked material. It is a prohibited activity and falls under the Black hat SEO tactics. 

 

Search engines like Google are strict to it and have permanently barred websites using cloaking. In 2006, Google banned the giant car manufacturer company BMW under this violation. 

 

So, you can understand the result of applying this black hat SEO technique. 

Conclusion

 

Ranking at the top of the search engine is time-taking but not impossible. Hard work and patience is the key to success in SEO. If you want to rank quickly, double up your work speed but never fall for malicious tricks. The black hat SEO technique can destroy all the hard work you have done till now. Stick to the white hat SEO and win the search engine ranking by fair means. In short, be a hero, not a villain!

7 Tips To Choose The Right SEO Company For Your Business

Do I need to tell you that your business needs SEO? Of course not! You already know that. 

 

But to whom you should get SEO done is a matter of discussion. 

 

With thousands of companies claiming to be the best SEO company, it is tough for businesses like you to find the right one for you. 

 

This blog post is to help you find the solution to this problem. Read it till last to choose the best SEO company for your business. 

 

Be Clear What You Want?

 

SEO is a broad term. Saying SEO stands for search engine optimization is fine for kids but not for professionals like you. 

 

Every business has a vision, and so have you. Chalk out the desired outcomes you want from SEO. 

 

When you are clear in your head, you can tell the SEO agency what you want? See if the SEO company you are approaching can fulfill your wish or not? 

Research About The SEO Company

 

choose SEO company after Research

 

Claiming and backing the claim with facts are two different things. It is crucial to research the SEO agency before giving your nod. Check out the reviews, testimonials, previous client results, and if, possible verify them. 

 

A reliable SEO agency will give you every possible insight into their service by themselves. 

 

Yes, it is a bit time-taking. However, digging a bit deep into SEO companies is going to help you in decision-making. 

 

You may be wondering why to do so many things for choosing an SEO company? 

 

Well, the answer is simple! To get the best, you have to give your best. 

 

Visit The Company Personally 

SEO is not a one-time service but a continuous process. You have to stick with it, and for that, trust is an eminent factor. 

 

To develop a trustable relationship, you have to meet the members of the SEO company personally. It will save time and money when both the party are on the same page from the start. 

 

It is where the SEO agency will guide you through some of its strategies. It will show their enthusiasm and will also reflect their attitude towards the clients. 

 

Choose SEO Company That Offers Performance Tracking

 

Choose an SEO company by analyzing their performance

 

Everything is measurable in digital marketing. Choose an SEO agency that measures the performance. 

 

You can watch every facet of your organic exposure with Google Analytics, Search Console, keyword trackers, and a plethora of third-party user tracking tools. You can even trace every action a person takes after visiting your website. When you begin to investigate your website’s online presence, you will be able to see how it performs in search results. 

 

Don’t Go By Top SEO Company List.

 

When you type top SEO company, you will get a list. Many businesses search like this, which is the wrong thing to do. Why?

 

The list which you will get has written by someone who is indirectly promoting his company. No, I am not saying the companies on the list will be worse but if that’s the criteria to choose the right SEO firm, drop it immediately. 

 

Instead, go with word-of-mouth. 

 

Ask people in your professional network who they would recommend. It’s also a good idea to contact other firms in your sector because the services they propose will have already worked in your industry.

Choose An SEO Company That Communicates Clearly

 

choose an SEO Company that communicates clearly

 

Communication is critical to any business. Make an appointment with an SEO specialist, either through video chat, phone call, or in person. It will give you the idea that you both are on the same page or not? Do SEO specialists will clear your doubts and satisfy with their answers or not? It will also show how much they value clients and how professional they are in their work. 

 

Interviewing your potential SEO firm is also a  way to learn about their methodology. Inquire whether they’ve worked with companies in your field before and if you’ll have a dedicated account. 

 

Also, ask if you’ll be assigned an account manager or SEO specialist, and then inquire about the services and costs. 

 

Avoid Cheapest SEO Services

 

Don’t get it wrong! It is not a written rule that cheap service is poor service. However, when it comes to SEO, this is true to a greater extent. 

 

Yes, price is also a factor, but it should not come at the cost of low-quality service. If you do so, the time and money you will spend will be a waste. SEO is a skill that goes with in-depth research and experience. 

 

As far as price is concerned, it varies according to the industry. The price of the SEO service for an ecommerce company will be different from an IT company. It all depends on your requirements. 

 

A cheap SEO firm does not have the proper tools and the team to boost your business ranking online. Most cheap SEO companies in India are involved in unethical SEO practices, which will be disastrous for your company in the long run. 

 

Therefore, it is better to avoid such SEO companies and opt for only genuine ones. 

Bottomline

 

These tips will help you in better decision-making. So, you could choose the best SEO firm for your business. SEO is the best way to rank higher on search engines. Every business should go for SEO services as it will help them boost their ROI and brand. SEO companies such as Datanet can help your business thrive in the market with amazing SEO practices. If you are looking for a reliable and inexpensive SEO company, Datanet is the place to go.  

Everything You Need To Know About DevOps Services

DevOps – a word that you may have come across on the internet, social media, or maybe heard from someone. It is the biggest buzzword that is driving the IT industry crazy. But, do you know what DevOps is? Even if you know it, then also you should check out this blog. Let’s dive deep and understand the fundamentals of DevOps right now!

What Is DevOps?

First thing first! The initial impression one can get from DevOps is the word DevOps itself. DevOps is the blend of two words Dev and Ops. Dev stands for Development, and Ops stands for Operations. These two jobs combined to make the software development process a seamless experience.

 

 

“DevOps is a standard set of practices that promotes automation in software development and integrates the work between development and operational teams.“

 

DevOps improves the software development process and makes it more reliable, accurate, and accentuated.

 

 

Significance of DevOps Symbol 

The symbol of DevOps is a continuous loop that represents the phases of the life cycle. It means there is a need for collaboration and improvements during the process. There are six phases of the DevOps lifecycle. The left side of the loop represents the development, while the right side is for operations.

 

 

Why DevOps Is Essential To The Organization?

Prior DevOps, development and the operational team works differently. There was no coordination and communication, which led to more bugs. DevOps bridges the gap between these two teams and promotes an effective way to develop software quickly. Let’s take a glimpse of the need for DevOps in the Organization right below:

 

Rapid Software Development

DevOps automation has changed the face of the software industry. DevOps services accelerate the tempo of delivering software by making adequate changes through automation in the app. It allows monitoring of the app for any software changes or glitches over its whole development cycle.

 

 

Promotes Innovation

DevOps also promotes innovation. However, it is an underrated advantage that goes unnoticed. Innovation is all about brainstorming new ideas and implementing them in real-time to ensure a better and seamless workflow. Innovation brings out something new, which replaces the old and outdated methods. DevOps cultivates and promotes an atmosphere where developers are not bound by guidelines. It ensures the reach of every project remains available to changes as long as the end goals are met.

 

 

Ensures Quality

The quality of the application is critical, and DevOps will help you optimize this quality. It alters the way companies do conventional software testing. It elevates testing to a key component of the SDLC, delegating liability to all developers concerned. It encourages exploratory research, which will improve product consistency by identifying appropriate ways to assess various facets of completed software.

 

 

Offers Reliability

A significant benefit of a successful DevOps strategy is reliability. Simply put, reliability refers to a system’s ability to operate consistently under its environmental constraints. The implementation of DevOps enhances service efficiency, improving service compatibility and networking necessary for the smooth operation of a company.

 

 

Exploring The DevOps Lifecycle

Continuous Development 

The first phase of the DevOps lifecycle involves designing and coding the application. The strategy includes understanding the project’s vision and designing software built on these perceptions. Planning does not need the use of any major tools, but code maintenance necessitates the use of a variety of DevOps tools. Choosing a programming language to develop the source code for an application is the first step.

 

 

Continuous Integration

This is the core stage of the DevOps lifecycle. The source code gets changed several times, and these revisions occur often. Modified codes that enable add-on functionalities are designed and implemented into the current code in continuous integration. Bugs are usually found at this stage in the source. Developers use tools for unit testing, code analysis, integration testing, compilation, and packaging to create new code that adds more functionality to the program. The continued incorporation of this new code into the source code aims to represent the updates that end-users can see as the code is modified.

 

 

Continuous Testing

Here, the built program is thoroughly checked for bugs regularly. Using Docker containers, a prototype environment is replicated. By automatic testing, developing companies save time and effort, generally wasted in manual testing. Automated test reports enhance the test assessment process. It becomes simple to analyze the missed test cases. The resulting test suite is simplified and bug-free after a period of user acceptance testing. Some of the DevOps tools used for automated testing are TestNG, Selenium and JUnit. They can also plan test cases in a pre-set schedule. It ensures the application’s perfect functionality and networking. Finally, the checked version is forwarded again to update the source code at the continuous integration level.

 

 

Continuous Feedback

Continuous feedback is a unique phase in analyzing the changes in continuous maintenance and continuous integration. The results of these changes can be measured on the finished product by developers. Overall, consumers who have checked these apps will share their experiences. In certain situations, the step of the implementation process in the DevOps lifecycle is a turning point. The feedback is quickly evaluated, and developers get to work on the latest updates. Customer feedback becomes more favorable to pave the way for the release of future versions of the product.

 

 

Continuous Monitoring

For web developers, monitoring the success of an application is important. During this process, developers collect data on how the app is used and constantly track each feature. Continuous checking helps to maintain the application’s provision of resources. The risks and root causes of recurrent system failures are also determined. Security vulnerabilities are overcome and problems are found and corrected automatically. If significant problems in this step are observed, the program is reapplied quickly in all the previous phases of the DevOps life cycle. This is how it gets easier in this process to solve all kinds of problems.

 

 

Continuous Monitoring

The finalized program code is deployed to the production servers in this process. The detailed implementation of application code on all servers is carried out by Configuration Management, which is crucial in this step. The application’s performance and functional requirements are defined and curated for consistency. The code is deployed to the servers, and updates are planned for all of them. These installations are maintained during the development process. Ansible, Puppet, and Chef are some of the most used DevOps tools for Configuration Management, where they are commonly used to install new code quickly and continuously.

 

 

Continuous Operation

The shortest and least complex step of the DevOps life cycle. Continuous service has the aim of automating the process of launching an application and subsequent updates. Continuous operations provide shorter development times, enabling developers to continually improve the application’s time-to-market.

 

 

Core DevOps Principles

  • DevOps Services

Automation

Automation is an eminent part of DevOps cultures. Provisioning, building, testing, rollout, feedback, and security audits are all activities that DevOps engineers can automate wherever possible. This will not only reduces waste but also boosts performance and cost-effectiveness. It further improves the effectiveness of systems such as safety and monitoring responsible for bottlenecks in IT services.

 

 

Encourages Collaboration

Regardless of the business model, companies seeking to change their DevOps culture should consider the apps they build as a commodity rather than a service. Also, it is necessary to not compromise with reliability and efficiency just because of quick delivery. Create a conversation flow that includes the exchange of thoughts and ideas at regular intervals. Such conversations foster a mentoring relationship and a recognition that operations issues are development issues too. When the development and deployment phases converge into one, the chances of things going in the wrong direction minimizes.

 

 

Continuous Improvement

The IT field keeps changing now and then. To get success in this field, you must mold yourself accordingly. The world’s most competitive DevOps companies hold a close watch on emerging technologies, applications, regulations, and, most notably, customer demands. All these to maximize CI/CD, cost-effectiveness, and anything else that creates or retains value. Incorporating changes within the organization is never easy but, if the changes are for good, it must continue, doesn’t matter how many times it gets failed.

 

 

Meet Customers’ Demands

DevOps principle is based on the customer-first approach, and the companies must take the appropriate steps to ensure that. Organizations must actively innovate and adapt if they fail to implement an action plan. The team can not only focus on data and business parameters but also needs to have a close eye on the demand of customers. The team must aim for a good balance between evolving market conditions and consumer demands.

 

DevOps is the need of the hour. Nearly every IT company is going after it. However, to adopt a DevOps culture you need to work hard and smart.

 

 

Thanks for reading! Hope it will help you out.